A BONDED dinner at sunset in Wadi Rum
Brand concept — 2026Scroll

Bonded

by Tiffany & Co.
The project

An exclusive house by Tiffany & Co. that creates once-in-a-lifetime celebrations for every kind of bond — friendship, family, creation. Identity, spaces, objects, a launch on Lake Maggiore and the campaign.

Brand concept & experienceStrategy, identity, art directionBrand DNA
Brand book ↗Website ↗

We are not here to celebrate marriage. We are here to celebrate connection.

— Celebrate you.
01Identity

Two letters that bond.

The B and the D hold each other. Around them, a motif of crossing lines: every thread meets another.

BONDED by Tiffany & Co. logotype
Monogram
Motif
02Five bonds
  • 01by Life
  • 02by Friendship
  • 03by Creation
  • 04by Heritage
  • 05by Beginnings
Bonded by LifeBonded by FriendshipBonded by CreationBonded by HeritageBonded by Beginnings
03The Agency

BONDED
by Tiffany & Co.

727 Fifth Avenue
New York, NY 10022

  • New York — the house
  • The threads
  • The red room
  • Copper light
  • Private floors
  • Every thread meets another
  • Paris
  • Tokyo
  • Shanghai
  • London
01 / 10
BONDED — New York — the houseBONDED — The threadsBONDED — The red roomBONDED — Copper lightBONDED — Private floorsBONDED — Every thread meets anotherBONDED — ParisBONDED — TokyoBONDED — ShanghaiBONDED — London
04Objects

Gifts that keep the bond.

Wrapped in silk
Wrapped in silk
The ribbon
The ribbon
The knot
The knot
The invitation
The invitation
Two rings, one bond
Two rings, one bond
Invitation card — Choose someone who completes you.
05Experiences
Isola Bella, Lake Maggiore

Once in a lifetime.

Every celebration is written for one bond, and never repeated.

Dinner, Wadi Rum
Dinner, Wadi Rum
4,500 metres
4,500 metres
Isola Bella, by night
Isola Bella, by night
Into the blue
Into the blue
A toast
A toast
The arrival
The arrival
The table of threads
The table of threads
The masked ball
The masked ball
Midnight over the lake
Midnight over the lake
An island of your own
An island of your own
Golden hour
Golden hour
By boat, only
By boat, only
Fireworks over Lake Maggiore

Some bonds don’t need a ceremony. Until they do.

The BONDED website
06Website

A website that changes with the seasons.

Visit the website ↗